Direct Marketing

Direct marketing is where you have close and personal contact with customers, knowing everyone's needs and wants. As cited in Pelsmacker "Marketing Communications: A European Perspective" Hughes defines direct marketing as 'any marketing activity in which you attempt to reach the consumers directly, or have them reach you'.

As Mavo is exclusive to a certain target group, it would be more beneficial to only directly target them. For this reason, I feel that direct marketing is a better tool which can be constantly utilised in an effective way.

Examples of direct marketing which will be used for Mavo are the following:

• Emails
• Face-face selling
• Text messages