Celebrity Endorsement

Endorsing in a celebrity for advertising acts as a powerful mechanism in transferring meaning to a brand (Celebrity Advertising In The Case Of Negative Associations: Discourse Analysis Of Weblogs, Akturan) however, if a celebrity which has been endorsed in is involved in a wide-spread scandal, then that can conclude to negative opinions of both the celebrity and brand in which they represent.

For the Mavo brand, however, endorsing in a celebrity will be crucial when starting out - as potential customers will need to trust that those who are involved in the fashion industry use the services. 

A few ideas of who could be endorsed are below: 

Anna Wintour, Vogue Editor, USA; Daily Mail 

Cara Delevinge, Model; Fanshare

Elle Macphearson, Model;

Whitney Port; MTV Style 

Sarah Jessica Parker, Actress/known for role as Carrie Bradshaw - a fashion journalist; Guardian

Henry Holland, Designer; Grazia Daily

Paul Sculfor, Model; Company Magazine

David Beckham, Sportsman and Model; The Mirror