Communications table

Choice of Element	Description (Which you would choose and how it would help the brand)	Effectiveness Rating			Cost indication
Advertising: Magazine	Conde Naste Traveller, Vogue, Grazia, Tattler, Marie Claire	Ability to deliver a personal message		medium	£10,000 - £35,000
		Ability to reach a large audience		high
		Level of interaction		low
		Credibility given by target audience		medium - high
P.R: Editorial Events Celebrity sponsorship	Editors of travel magazines, high end fashion magazines, British Fashion Council and the soho group Hotel launch party, fashion shows, cocktail evening David Beckham, Henry Holland, Elle Macphearson, Anna Wintour, Cara Delevinge, Whitney Port, Sarah Jessica Parker, Paul Sculfor	Ability to deliver a personal message		high	£ 0 Depending on the nature £10,000
		Ability to reach a large audience		high
		Level of interaction		low
		Credibility given by target audience		high
Personal selling: Pop up, Party or event	Hotel launch party, cocktail party launch	Ability to deliver a personal message	high		£500-£3,000 £0 Depending on nature
		Ability to reach a large audience	low
		Level of interaction	high
		Credibility given by target audience	high
Sales Promotion: Packaging Website Retail P.O.S	Business cards, receipt holders etc Hotel website In-hotel store for new brands	Ability to deliver a personal message	low		Depending on nature Etail Website Depending on nature
		Ability to reach a large audience	high
		Level of interaction	medium
		Credibility given by target audience	high
Direct Marketing Email contact	Emails of those who work in the fashion industry, and those who become a member	Ability to deliver a personal message	high		Depending on nature
		Ability to reach a large audience	low
		Level of interaction	high
		Credibility given by target audience	medium
Social Media Viral films Use of Pinterest	Youtube – interviews, video of hotel construction Pinterest, show photos of hotel development	Ability to deliver a personal message		medium	Usually free
		Ability to reach a large audience		high
		Level of interaction		low
		Credibility given by target audience		medium