Mavo

The Mavo hotel group are a servile brand responding to two predicted emerging trends from Trendwatching, which consist of Now-ism and and City-sumers.

The information within this blog post has been taken from Trendwatching (Servile Brands, 2012).
Servile brand definition:

A brand which goes further than offering impeccable customer service. It focuses on the lifestyle, needs, desires and whims of its target market - ensuring that the service given, and the brand's values, lay in conjunction to their target market's.

Nowism

According to Trendwatching, Nowism is responding to consumer needs which seek instant gratification, with what they want and need being availble as and when they require.


City-sumers
City-sumers are a specific type of urban-consumer, of whom crave endless novel and exciting experiences that modern hyper-cities offer. They seek to find brands which follow the lines of a servile brand - as they enjoy the feeling of empowerment.