This mood board uses the key words which highlights what the brand revolves itself around, and the images act as key primary visual aids which represent the intial ideas for Mavo hotels.
The hotel brand wants to create the best experience possible whilst fashion industry professionals are staying. Therefore, by creating luxurious surroundings inside with the decor and outside with hotel grounds and architecture, the idea of staying with the best should be implied and evident.
Although "Exclusivity" juxtaposes "accessibilty", it is accessible to everyone who is exclusive and works only within the fashion industry. Mavo hotels are there for those who are just starting out in Fashion and those who are at the end of their career and heading towards retirement.
Exclusive:
Each person who signs up becomes a member, with their own membership card. Even if you are not staying at the hotel - but have one near you, you can come to the hotel to immerse yourself inside the magazine archives, relax yourself in the spa and pool area or wind down after a hectic day in the office with a cocktail in The Hub.
Accessible:
As previously mentioned, hotel membership is available to anyone working within the industry. It will be easily accessible in terms of becomming a member and booking your stay.
With regards to location, the hotel will be situatied in key locations which are near to key locations used within that fashion hotspot.
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