Choice of Element Description (Which you would choose and how it would help the brand) Effectiveness Rating Cost indication Adver...
Tuesday, 19 February 2013
Tuesday, 19 February 2013
Direct Marketing
Direct marketing is where you have close and personal contact with customers, knowing everyone's needs and wants. As cited in Pelsmacker...
Tuesday, 19 February 2013
Celebrity Endorsement
Endorsing in a celebrity for advertising acts as a powerful mechanism in transferring meaning to a brand (Celebrity Advertising In The Case ...
Monday, 18 February 2013
Viral marketing
The "Successful Viral Marketing - An Agent Provacetuer Case Study" cites Sweeney, Soutar and Mazzarol (2012), who believe that com...
Friday, 15 February 2013
Mavo PR Strategy
To briefly generalise the role of a PR strategy, as defined by Lea Greenwood (2012) is the "planned and sustained effort to establish a...
Thursday, 14 February 2013
Marketing Communications Mix
The marketing communications mix, as quoted by Adam Lury of HHCL Advertising is the way in which a brand speaks to us clearly by the utilisa...
Tuesday, 5 February 2013
Hotel Website Inspiration
Research has shown, by different theorists and researchers, that there are various elements which make a hotel's website good. Below ar...
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